You working with the right web developer?

How do you know whether you are working with the right web developer? Do you look at their previous work, testimonials, experience or something else? Well probably all of that and more. That is a good approach before making an educated decision but may lack a fine detail that will make your return on investment that much better.

For instance when you meet with a web developer you need to hear them ask you the following key questions:

• Who is your target market?
• What industries are you having most success with?
• What is the age group that you are dealing with?
• What is your goal for your business?
• Are you thinking of targeting a new market?
• What problems are you having right now?
• What is your past experience with a web developer?

As you may have noticed not one question is about what functions you want your website to have, and that is for a specific reason. A web developer needs to know as much as he can about your business before he builds a website for you. This is a vital detail that should be the basis when making a decision between web developers. Why you may ask? Well because 50% of internet users are between 35-64 years old, and a little over 70% of that age group are dissatisfied with internet experience because they feel that it is mainly targeted for younger viewers. These numbers are the precise reflection of what this blog is all about. If your web developer does not understand what your business is all about, who you are trying to target, and who is your market they will build a website that reflects their personal idea of what your business is all about resulting in a website that is not a good investment from a ROI stand point. That is the very reason why we see those statistics.

Binary Web Design makes sure that when we meet with you we ask those questions and so much more. Our idea of a great website is when your business identity is reflected by your website instead of other way around. It should not look like your competitors, and it should not be a carbon copy of every website that is out there.

-Eugene Y