This week I would like to talk about economic effect on small business sector. As you watch the news and listen to congressional leaders you can’t help but to notice all the doom and gloom rhetoric that is backed up by the stock market that lost over 40% of its value just in the matter of months. You might say “don’t scare me more” but the facts on the Wall Street are what they are. Yet if you look around, people are still shopping, in fact Mall of America had a 5% increase in sales, people are still going out, people are still going to sport games etc. So why is there such paradox? The reality is that only one sector of the market is responsible for the conditions that we face and the government as well as the world is putting out the fire before it spreads to us. Will the taxpayer pay for this congressional mishandle? Of course, how much? Nobody knows but we will eventually find out. So what does all this have to do with websites and your business?
During times of uncertainty it is easier to get scared, hide in the bunker and just wait for this mess to go by. This is a safe alternative but may cost you a lot of opportunity that may actually give your business a boost over your competitors. Think about it, during time of uncertainty people still need services that they used before the housing collapse, it is just now they will shop wiser by shopping around. That is why during this time you should look at over your business and your goals. Then draw out and highlight why people should chose you over your competitors. This may require you to come up with unique products and new marketing plan. Then update your website with these features, or if you need help seek a good web developer who will work with you and offer his or her opinion. Also if you do not optimize your website, this is a great time to do that; outshine your competitors that might be hiding in the bunker because of the economy that is perceived to be so bad.
How much can a website really help me? This is a question that I find myself having to answer very often. So I got some statistics to answer that. For instance, if you are a florist you can generate 26% of your business using internet. If you sell supplies for cars, printers, computers you can average 23% of revenue using internet. If you are offering interior design services you can generate 15% of revenue on line. The list goes on and on. The bottom line, if you have a good web developer you can expect to generate or increase your revenue anywhere from 10% to 50% depending on your business. How nice is that? And this is all attainable if you just take action.
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